Encapsulating your Wow
Health Wright Products utilizes years of encapsulation experience, market knowledge, and the highest quality ingredients and processes to deliver products that ‘pop’ – literally encapsulating your “wow.”
Find out moreNot all product ideas work—even great ones.
Our knowledge and experience help us create better products for you. We have market expertise, ingredient familiarity, technological experience and deep supply chain relationships to enable you to create the optimal product for your need, application and consumer. Any product is only as strong as its weakest link, and by planning up front, we ensure there are no weak links. You, the customer, are the beneficiary of this thoughtful and methodical process.
The optimal end-result is achieved by careful planning and concept validation that deliberately challenges assumptions, and heavily incorporates HWP market and formulation experience.
get in touch
Whether you’re just starting to build your dream product or you’ve already worked out a few of the details, we’re ready to make your vision a reality. Provide us with a few details, and we’ll reach out to get the conversation started.
Curious how our process can be tailored to your product?
Whether you’re just starting to build your dream product or you’ve already worked out a few of the details, we’re ready to make your vision a reality. Provide us with a few details, and we’ll reach out to get the conversation started.
Explore the other steps in our process:
Well-planned products, leveraging HWP’s unique expertise in encapsulation technology, packaged in dynamic compelling formats– that’s the “Wright” formula.
The Wright Wrap
Our experience and market knowledge enables us to guide all aspects of your product presentation, ensuring your customers get the right product with the best ingredients, and the proper dose in the appropriate format for their lifestyles.
Find out more
Concept Validation
It takes an understanding of the market, your consumer target, and a deep understanding of ingredient performance – in your formulation, to truly understand if your concept has what it takes to be a winner. HWP is right there with you validating your product idea, from dose to format, from claim substantiation to market applicability. Considerations we’ll take into account include:
- Market environment
- Category environment
- Format
- Ingredient selection factors
- Ingredient compatibility
- Dosage issues
- Product stability
- Label and marketing claims
Creating a highest quality, market resonating concept is the target. We’ll work with your team to create the best.
It takes an understanding of the market, your consumer target, and a deep understanding of ingredient performance – in your formulation, to truly understand if your concept has what it takes to be a winner. HWP is right there with you validating your product idea, from dose to format, from claim substantiation to market applicability. Considerations we’ll take into account include:
- Market environment
- Category environment
- Format
- Ingredient selection factors
- Ingredient compatibility
- Dosage issues
- Product stability
- Label and marketing claims
Creating a highest quality, market resonating concept is the target. We’ll work with your team to create the best.
Formulation
Formulating for efficacy and label claim while meeting that market need is critical. HWP leverages deep expertise to ensure your product is right for the market, is stable and meets label claim until well past expiry, and is produced in an environment that ensures thermal and humidity control meaning that we can be exacting in our formulation to ensure maximum shelf-stability.
It starts with working closely with our customers to completely optimize formulas for quality, cost and stability. HWP has extensive knowledge in powder formulation, especially with difficult ingredients. These ingredients, within the formulation, are further matched with the proper excipient system which itself needs to meet our clients marketing needs to produce the finest finished products, representing our client’s values and positioning, on the market today.
From a process point of view, our blending operations further underscore our commitment to superior technology using the finest equipment in the pharmaceutical and dietary supplement markets. HWP uses Bohle Weighing, Sifting, and Blending Equipment, truly the Industry leader. Since precise and accurate dosing of raw materials is an imperative, we use Mettler Toledo - Form Weigh System for enhanced Quality Control in this area.
Formulating for efficacy and label claim while meeting that market need is critical. HWP leverages deep expertise to ensure your product is right for the market, is stable and meets label claim until well past expiry, and is produced in an environment that ensures thermal and humidity control meaning that we can be exacting in our formulation to ensure maximum shelf-stability.
It starts with working closely with our customers to completely optimize formulas for quality, cost and stability. HWP has extensive knowledge in powder formulation, especially with difficult ingredients. These ingredients, within the formulation, are further matched with the proper excipient system which itself needs to meet our clients marketing needs to produce the finest finished products, representing our client’s values and positioning, on the market today.
From a process point of view, our blending operations further underscore our commitment to superior technology using the finest equipment in the pharmaceutical and dietary supplement markets. HWP uses Bohle Weighing, Sifting, and Blending Equipment, truly the Industry leader. Since precise and accurate dosing of raw materials is an imperative, we use Mettler Toledo - Form Weigh System for enhanced Quality Control in this area.
